HINSCHAUEN

 

The aim of "Hinschauen" was to install works relating to climate change on advertising spaces (e.g. billboards, advertising columns) in several cities and regions in Lower Saxony for a short period of time. For this, a few existing works from the 2020/21 creative phase were used, but new ones were also created. The selection and creation process was accompanied by social media. Through this approach, the digital and analog worlds were interwoven and the largest possible audience was reached. In particular, putting the works in poster form in different places opens new possibilities of visibility of a problem that concerns us all. Furthermore, it was shown how important, scientifically proven topics for society can be made tangible to a diverse audience through creative potential.

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